This direct mail piece is based on a long-tested format that had emerged as a control, consistently outperforming other mailer formats tested. Versions of this piece were printed and mailed in numbers approaching two million total.
When the Association of Texas Professional Educators gave their website a redesign and refresh the copy and content were given careful attention to bring a consistent style and tone to the writing, which was contributed by various educators, attorneys, and other professionals within the organization.
TOC Eye and Face was expanding its surgical practice to include a greater emphasis on elective and cosmetic procedures. A new website was key to evolving a medical practice focused on clinical, disease-oriented concepts and language into a more approachable and desirable experience for potential patients.
Some music friends asked if they could use one of my photographs for the cover of their upcoming album/CD. That evolved into me taking on the design, as well. In a little over a week I'd scouted and shot a rural Texas road to fit the theme, worked in another photo I’d shot, and had artwork ready to go.