Role: Turnkey - Concept, copy, design, print vendor sourcing
This direct mail piece is based on a long-tested format that consistently outperformed other mailer formats tested. I have sucessfully used this format in dozens of campaigns, with total print and mail quantities numbering in the millions.
The mechanical template was developed in partnership with the company’s print vendor as a solution that was cost-effective, generous in size and proportion, and which could be produced with exceptionally tight turnaround deadlines.
A single sheet was folded, perforated, and glued to produce an order form and, in many iterations, business reply envelope that could hold a check - an important advantage in this type of direct response offer.
Unfolded spread (interior) showing innovative format
Unfolded spread (exterior) showing innovative format
