Role: Turnkey - Concept, research, copywriting, design, print vendor sourcing
40-page magazine/catalog format publication for a dealer of bullion investment and collector coins, featuring articles on current financial and economic climates, benefits of investing in precious metals, specific coins and investments, as well as catalog listings and ad format elements.
Developed in direct consultation with the company president and honed in partnership with senior sales staff, the publication provides a comprehensive message for prospective, new, and longtime clients alike.
Careful research and documentation was required to ensure that claims of profit potential for various coins would stand up to any scrutiny. The project involved extensive photo editing and some original photography, as well as thoughtful selection of stock photography assets.
