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secretdonkey

Photography
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Blog
galleries
contact
July 1, 2023
secretdonkey

Direct Mail: Selfmailer Format

July 1, 2023
secretdonkey
Direct Mail: Selfmailer Format

This direct mail piece is based on a long-tested format that consistently outperformed other mailer formats tested. I have sucessfully used this format in dozens of campaigns, with total print and mail quantities numbering in the millions.

July 1, 2023
secretdonkey
January 24, 2019
secretdonkey

ATPE Website

January 24, 2019
secretdonkey
ATPE Website

When the Association of Texas Professional Educators gave their website a redesign and refresh, the copy and content were given careful attention to bring a consistent style and tone to the writing, which was contributed by various educators, attorneys, and other professionals within the organization.

January 24, 2019
secretdonkey
January 24, 2019
secretdonkey

Magazine/Catalog

January 24, 2019
secretdonkey
Magazine/Catalog

Magazine format publication for a precious metals dealer, featuring articles on then-current financial and economic climate, potential benefits of investing in precious metals, specific coins and investments, as well as catalog listings and ad format elements.

January 24, 2019
secretdonkey
January 24, 2019
secretdonkey

TOC Eye and Face Website

January 24, 2019
secretdonkey
TOC Eye and Face Website

TOC Eye and Face was expanding its surgical practice to include a greater emphasis on elective and cosmetic procedures. A new website was key to evolving a medical practice focused on clinical, disease-oriented concepts and language into a more approachable and desirable experience for potential patients.

January 24, 2019
secretdonkey
January 22, 2019
secretdonkey

Postcard Sales Support Program

January 22, 2019
secretdonkey
Postcard Sales Support Program

Global Gold was able to maximize the reach of product promotions by pairing email messaging with traditional postcards, mailed concurrently to provide sales representatives with maximum support when reaching out to their clients.

January 22, 2019
secretdonkey
January 22, 2019
secretdonkey

Coin Dealer Email Programs

January 22, 2019
secretdonkey
Coin Dealer Email Programs

I was able to boost email open rates for Global Gold by over 100% by personalizing messages to include not only the client’s name, but also the name, signature and return email address of their account representative. Sustained enhancement of open rates was achieved by balancing personalized messages with non-personalized ones.

January 22, 2019
secretdonkey
January 22, 2019
secretdonkey

Global Gold Website

January 22, 2019
secretdonkey
Global Gold Website

This website for Global Gold was a fast and cost-effective way to give the new company an online presense. Built using Squarespace CMS, it uses an informational approach that offers robust support for sales representatives.

January 22, 2019
secretdonkey
January 22, 2019
secretdonkey

Easy's Radio Ads

January 22, 2019
secretdonkey
Easy's Radio Ads

The assignment: Write a series of 30 second spots for a tapas and martini bar for local-market radio.

January 22, 2019
secretdonkey
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