Portfolio of professional work
I’ve spent most of my career serving as a one-person, in-house advertising and communications department. I write things, design things, implement things, and measure the impact of things.
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I’ve spent most of my career serving as a one-person, in-house advertising and communications department. I write things, design things, implement things, and measure the impact of things.
This direct mail piece is based on a long-tested format that consistently outperformed other mailer formats tested. I have sucessfully used this format in dozens of campaigns, with total print and mail quantities numbering in the millions.
When the Association of Texas Professional Educators gave their website a redesign and refresh, the copy and content were given careful attention to bring a consistent style and tone to the writing, which was contributed by various educators, attorneys, and other professionals within the organization.
TOC Eye and Face was expanding its surgical practice to include a greater emphasis on elective and cosmetic procedures. A new website was key to evolving a medical practice focused on clinical, disease-oriented concepts and language into a more approachable and desirable experience for potential patients.
Global Gold was able to maximize the reach of product promotions by pairing email messaging with traditional postcards, mailed concurrently to provide sales representatives with maximum support when reaching out to their clients.
I was able to boost email open rates for Global Gold by over 100% by personalizing messages to include not only the client’s name, but also the name, signature and return email address of their account representative. Sustained enhancement of open rates was achieved by balancing personalized messages with non-personalized ones.
This website for Global Gold was a fast and cost-effective way to give the new company an online presense. Built using Squarespace CMS, it uses an informational approach that offers robust support for sales representatives.
The assignment: Write a series of 30 second spots for a tapas and martini bar for local-market radio.
Some music friends asked if they could use one of my photographs for the cover of their upcoming album/CD. That evolved into me taking on the design, as well. In a little over a week I'd scouted and shot a rural Texas road to fit the theme, worked in another photo I’d shot, and had artwork ready to go.
Identity design is not a primary focus for me but has proven itself a valuable component in my skillset.
Photography for a magazine article profiling East Austin’s arts and cultural scene. I accompanied the author as she scouted locations for photos and conducted interviews
Photoshoot for singer/rapper Jake Lloyd’s forthcoming EP. We met and scouted locations around south and east Austin.
Magazine format publication for a precious metals dealer, featuring articles on then-current financial and economic climate, potential benefits of investing in precious metals, specific coins and investments, as well as catalog listings and ad format elements.