Role: Turnkey - Concept, copy, design
This direct mail piece is based on a long-tested format that had emerged as a control, consistently outperforming other mailer formats tested. Versions of this piece were printed and mailed in numbers approaching two million total.
The mechanical template was developed in partnership with the company’s print vendor as a solution that was cost-effective, generous in size and proportion, and which could be produced with exceptionally tight turnaround deadlines.
A single sheet was folded, perforated, and glued to produce an order form and business reply envelope that could hold a check - an important advantage in this type of direct response offer.